Shaping the future of food

Partners with a passion for disruption

Feeding the power of authenticity

Hi, We’re Springboard.

A platform dedicated to nurturing, scaling, and accelerating growth of disruptive brands within the food and beverage space.

What We Believe

We build partnerships with authentic brands and inspired founders that fall within one of four pillars sharing the future of the food and beverage

Natural & Organic

Certified organic, plant-based proteins, locally sourced, farm-to-table, nutrient-dense superfoods. Terms consumers are increasingly looking for when fulfilling their family needs for a more balanced and healthy lifestyle. A fundamental platform for the future of food.

Specialty & Craft

Super-premium, expertly-crafted products, often made using traditional methods and artisan techniques. This trend includes ever-growing authentic ethnic and regional cuisines.

Health & Performance

Products that are fuel for a healthy and active lifestyle, whether they are superfoods packed with antioxidants or support digestive health with pre- and probiotics.

Experiential Brands

When brands create memorable, innovative experiences, food becomes something more. Experiential brands are using food as a platform for these experiences and producing activities to change how and what we eat.

How We Operate

Partnerships
We actively search for emerging brands with authentic stories and inspired founders.
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Incubator Program
Nurturing the next generation of first-to-market, disruptive products and brands in the food and beverage world.
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Partnerships

Who are we looking for?
We establish partnerships with emerging authentic brands that can expand into new categories within one of the four pillars shaping the future of the food and beverage space.
What do we offer?
Our partnerships offer long-term value creation in connection with global management expertise and the capabilities of The Kraft Heinz Company.

Incubator Program

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Who we are looking for?
Disruptive thinkers with first-to-market products and brands in our four pillars that have the potential to disrupt the food and beverage industry.

What do we offer?
A fast-paced, specialized program designed to drive budding products and brands into thriving, investment-ready businesses.

FAQS

GENERAL
What is Springboard?

Springboard is a new platform dedicated to nurturing, scaling, and accelerating growth of emergent, disruptive US brands within the food and beverage space. We are focused on four pillars that will influence the future of food: Natural & Organic, Specialty & Craft, Health & Performance and Experiential brands.

When did Springboard launch?

We launched Springboard officially at Natural Products Expo West in 2018.

What is the meaning behind the word “Springboard”?

Great question! The spring in Springboard stands for two things. Firstly, spring stands for a time of freshness, newness, and growth. Secondly, the word spring stands for a fast, powerful growth vehicle. The board in Springboard stands for the goal of our platform bringing together a board of businesses and strong founders.

Where can we find you next?

We’re always on the lookout for disruptive brands. Come visit our booth at Expo East in Baltimore on September 11-14, Booth #2125. We hope to see you there!

What types of brands/companies are you looking for?

Springboard is actively looking for opportunities in brands with authentic propositions and inspired founders operating in one or more of the four pillars we believe will shape the future of food. The platform aims to build a group and foster collaboration amongst engaged founders who would continue leading their businesses with the support and expertise from Kraft Heinz.

How do I talk to you about my products?

If you have a first-to-market product that can help us shape the future of the food and beverage industry in our four focus pillars (Natural & Organic, Specialty & Craft, Health & Performance, and Experiential), we want to hear from you. Contact us here!.

I recently applied to the program, what now?

We’ll email you about the status of your application and ask for your patience in the meantime.

I want to apply to the program, what now?

We’re not currently accepting applications, but are always on the lookout for growing, disruptive brands. Contact us to tell us about your company.

Can we still be accepted to the Incubator if we have received some funding?

Absolutely! We do ask that you disclose amounts, but typically seed-funding is just fine.

Do companies have to move to Chicago for the incubator?

We have found that relocation to Chicago is highly beneficial, however, we know it is not always possible. We do require teams to be in Chicago for the training and mentorship sessions, mid-point check-in, and final presentations.

Where can we find you next?

We’re always on the lookout for disruptive brands. Come visit our booth at Expo East in Baltimore on September 11-14, Booth #2125. We hope to see you there!

What is needed to apply to the Springboard Incubator Program?

We require the following:

  • At least a fully commercialized, ready-to-order product
  • Year 1 sales projections of $250,000 or more
  • 2 or more full-time employees
  • First-to-market
  • Falls under one or more of our four focus pillars- Natural & Organic, Health & Performance, Specialty & Craft, and Experiential Brands
How do I talk to you about my products?

If you have a first-to-market product that can help us shape the future of the food and beverage industry in our four focus pillars (Natural & Organic, Specialty & Craft, Health & Performance, and Experiential), we want to hear from you. Contact us here!.

Do I have to be an U.S. company to apply for the Incubator Program?

At this time, we are only accepting U.S. companies, but keep checking in!

Do I have to have sales traction to apply to the Incubator?

You do not, however we require a fully commercialized, ready-to-order product with year 1 sales projections of $250,000 or more.

Can I apply to the Incubator if I do have sales traction?

Absolutely! We would love to hear more about your progress. One thing to note-if you already have significant funding, typically series, your business may be too mature for the Springboard Incubator Program. Feel free to contact us through email with further questions.

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Purpose

We want to develop and partner with high voltage, challenger brands with authentic propositions and inspired founders, who will be encouraged to continue leading their businesses with support and expertise from Kraft Heinz in go-to-market capabilities, research and development and consumer insights.

Partnerships

Springboard will facilitate access and collaboration to a diverse group of inspired partners and tap into the expertise and resources from Kraft Heinz as its state-of-the-art Innovation Centers, its world-class management practices, efficiencies from its operating scale, and extend its food safety and quality capabilities programs.